YUM! BRANDS, INC.
In the published model solve dated 2026-Q2, anchored at $153.86, YUM! BRANDS, INC. (YUM) is priced for +3.3% growth. boothcheck publishes no house fair value, target price, or buy/sell rating; individual model outputs and user-controlled scenarios are analytical inputs, not Boothcheck targets. The narrative was composed June 28, 2026 from SEC EDGAR filings.
• Yum! Brands is a franchise royalty machine spanning KFC, Taco Bell, Pizza Hut, and Habit Burger, where most revenue is fees on someone else's restaurants, and in 2025 the model produced a 31.5% operating margin with system sales growing 5% on 3% unit and 3% same-store-sales growth. • The defining tension is brand divergence: Taco Bell same-store sales rose 7% and KFC grew core operating profit 10% while opening nearly 3,000 units, but Pizza Hut same-store sales fell 1%, dropping 3% in the U.S.
Is YUM overvalued? See what's priced in →
1,400 institutional managers reported holding YUM in 13F filings for the quarter ended 2026-03-31. Together they hold about 77% of the company; the top 10 hold 45%. 128 opened new positions that quarter. Held by Vanguard Group, BlackRock, State Street, among others. On the short side, 7.9M shares were sold short as of the 2026-06-15 count, about 3% of shares outstanding (3.6 days of typical volume to cover).
Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.
YUM has cut its share count 7% over the past five years, spending $3.49B on repurchases. It pays a dividend, and has paid one every year in our records (18 and counting), raised 8 years straight; the current rate is $2.84 a share annually. Cash returned over the past three years: $2.09B in dividends and $1.18B in repurchases.
Share counts are split-adjusted; repurchase totals are gross of share issuance. Nothing here is investment advice.
No open-market insider buys on file at YUM over the trailing three years. Absence is a fact about the company, not a signal. 17 officers and directors are on file.
Code P open-market purchases from SEC Form 4 filings, non-derivative, excluding scheduled 10b5-1 plans. Nothing here is investment advice.
YUM's recent reports: the day-one move, then what the following quarter actually did.
| report | day one | next quarter |
|---|---|---|
| 2023-08-08 | -0.5% | -10.3% |
| 2023-11-08 | +2.8% | +2.9% |
| 2024-02-21 | +2.5% | +4.9% |
| 2024-05-08 | -4.4% | -5.7% |
Day-one is the close-to-close move around the filing. Nothing here is investment advice.
YUM's latest 8-K filings: 2026-08-21 (items 5.02); 2026-08-07 (items 1.01, 2.01, 7.01, 9.01); 2026-07-30 (items 2.02, 9.01); 2026-06-16 (items 1.01, 8.01); 2026-06-16 (items 7.01, 9.01).
Item codes are the SEC's own classification of what each report discloses. Dates link to the filing on EDGAR. Nothing here is investment advice.
Model solve date: 2026-Q2
Narrative composed: June 28, 2026
Each week boothcheck ranks the stocks whose prices are betting on the most. Read the most stretched bets archive →
boothcheck is also on Android. Get the app on Google Play →
For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.