YELP INC.
boothcheck covers YELP INC. (YELP) but does not put one priced-in number on it: here the defensible answer is the evidence rather than a point estimate. boothcheck publishes no house fair value, target price, or buy/sell rating. Narrative composed June 28, 2026.
• Yelp is a local-advertising business shifting toward home and professional services, where the 10-K notes it lets ⟦"Services businesses with the ability to provide competing quotes for consumers using our Request-a-Quote feature"⟧, and that Services line grew 8% to $948 million in 2025 even as restaurant and retail advertising fell. • The defining risk is structural decline in the legacy half: restaurant, retail and other advertising dropped 6% to $444 million on macro and competitive pressure
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294 institutional managers reported holding YELP in 13F filings for the quarter ended 2026-03-31. 50 opened new positions that quarter. Held by BlackRock, Vanguard Group, Dimensional Fund Advisors, among others. On the short side, 8.2M shares were sold short as of the 2026-06-15 count, about 14% of shares outstanding (6.8 days of typical volume to cover).
Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.
YELP has cut its share count 21.4% over the past five years, spending $1.22B on repurchases. It pays no dividend. Cash returned over the past three years: $767.35M in repurchases.
Share counts are split-adjusted; repurchase totals are gross of share issuance. Nothing here is investment advice.
No open-market insider buys on file at YELP over the trailing three years. Absence is a fact about the company, not a signal. 14 officers and directors are on file.
Code P open-market purchases from SEC Form 4 filings, non-derivative, excluding scheduled 10b5-1 plans. Nothing here is investment advice.
YELP's recent reports: the day-one move, then what the following quarter actually did.
| report | day one | next quarter |
|---|---|---|
| 2023-08-08 | +3.2% | -2.7% |
| 2023-11-04 | +7.1% | +0.5% |
| 2024-02-28 | -13.1% | +7.5% |
| 2024-05-11 | -6.2% | -2.3% |
Day-one is the close-to-close move around the filing. Nothing here is investment advice.
YELP's latest 8-K filings: 2026-08-06 (items 2.02, 9.01); 2026-06-10 (items 5.02, 5.07, 9.01); 2026-05-07 (items 2.02, 9.01); 2026-04-29 (items 5.02); 2026-02-12 (items 2.02, 9.01).
Item codes are the SEC's own classification of what each report discloses. Dates link to the filing on EDGAR. Nothing here is investment advice.
Model solve date: 2026-Q2
Narrative composed: June 28, 2026
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For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.