WPP

Key Takeaways

- The moat is eroding measurably: Q1 2026 revenue fell 8.9 percent, gross client losses are expected to drag 500 to 600 basis points off 2026 like-for-like performance, and WPP has lost its world's-largest-agency title to Publicis amid AI disruption of the agency model. - Financial deterioration removes the safety net: two profit warnings, a Moody's downgrade to Baa3 on leverage projected at 4.2 to 4.5 times, and a dividend cut from 39.4 to 15.0 pence paid despite trailing losses, with the compa

Institutional ownership

124 institutional managers reported holding WPP in 13F filings for the quarter ended 2026-03-31. Together they hold about 2% of the company; the top 10 hold 2%. 23 opened new positions that quarter. Held by Dimensional Fund Advisors, D. E. Shaw, Millennium Management, among others. On the short side, 2.3M shares were sold short as of the 2026-06-15 count, about 0.2% of shares outstanding (5.5 days of typical volume to cover).

Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.

Capital returns

WPP has cut its share count 9.9% over the past five years. It pays a dividend, and has paid one every year in our records (11 and counting). Cash returned over the past three years: $1.86B in dividends.

Share counts are split-adjusted; repurchase totals are gross of share issuance. Nothing here is investment advice.

Insider activity

Open-market insider buys at WPP over the trailing three years: 2026: 1 buy totaling $5.63B. 10 officers and directors are on file.

Code P open-market purchases from SEC Form 4 filings, non-derivative, excluding scheduled 10b5-1 plans. Nothing here is investment advice.

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