Wayfair Inc.
In the published model solve dated 2026-Q2, anchored at $107.63, Wayfair Inc. (W) is priced for today's economics sustained for ~11.5 years. boothcheck publishes no house fair value, target price, or buy/sell rating; individual model outputs and user-controlled scenarios are analytical inputs, not Boothcheck targets. The narrative was composed June 28, 2026 from SEC EDGAR filings.
• Wayfair is the largest online-only home-goods retailer, built on the bet that ⟦"consumer dissatisfaction with home goods shopping both online and off"⟧ leaves room for a logistics-heavy specialist in heavy, bulky furniture. • The defining risk is that the price reads against sales, not profit: it implies the business eventually earns roughly a 12% operating margin while growing revenue around 22% a year, a recovery far beyond today's near-breakeven economics. • What to watch is the margin traj
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429 institutional managers reported holding W in 13F filings for the quarter ended 2026-03-31. Together they hold about 92% of the company; the top 10 hold 50%. 86 opened new positions that quarter. Held by FMR (Fidelity), Capital Group (American Funds), Vanguard Group, among others. On the short side, 15.8M shares were sold short as of the 2026-06-15 count, about 12% of shares outstanding (4.5 days of typical volume to cover).
Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.
W's share count grew 26.2% over the past five years even with $74.79M spent on repurchases. It pays no dividend.
Share counts are split-adjusted; repurchase totals are gross of share issuance. Nothing here is investment advice.
Open-market insider buys at W over the trailing three years: 2025: 1 buy totaling $12k. 14 officers and directors are on file.
Code P open-market purchases from SEC Form 4 filings, non-derivative, excluding scheduled 10b5-1 plans. Nothing here is investment advice.
W's recent reports: the day-one move, then what the following quarter actually did.
| report | day one | next quarter |
|---|---|---|
| 2023-08-04 | +14.0% | -31.3% |
| 2023-11-02 | +9.6% | +20.5% |
| 2024-02-23 | +7.8% | -1.1% |
| 2024-05-03 | +25.9% | -19.1% |
Day-one is the close-to-close move around the filing. Nothing here is investment advice.
W's latest 8-K filings: 2026-08-04 (items 2.02, 9.01); 2026-05-22 (items 5.02, 5.07, 9.01); 2026-05-18 (items 1.01, 2.03, 7.01, 9.01); 2026-05-14 (items 7.01, 9.01); 2026-05-13 (items 7.01, 9.01).
Item codes are the SEC's own classification of what each report discloses. Dates link to the filing on EDGAR. Nothing here is investment advice.
Model solve date: 2026-Q2
Narrative composed: June 28, 2026
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For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.