Harley-Davidson, Inc.
Harley-Davidson, Inc. (HOG) has a dated report snapshot, but its current priced-in claim is temporarily suppressed because the live engine record is unavailable or has changed.
• Harley-Davidson is three businesses in one: the motorcycle maker, a captive lender that financed 70.6% of new Harleys retailed by U.S. dealers, and LiveWire, its electric-vehicle venture, and the captive finance arm is what makes the brand and the balance sheet inseparable. • The defining tension in the latest quarter was direction: shipments fell 3% and operating income dropped hard, yet global retail sales rose 8% and North America retail grew 14% as dealers cleared inventory, ending the qua
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379 institutional managers reported holding HOG in 13F filings for the quarter ended 2026-03-31. Together they hold about 93% of the company; the top 10 hold 54%. 73 opened new positions that quarter. Held by Vanguard Group, BlackRock, Dimensional Fund Advisors, among others. On the short side, 16.3M shares were sold short as of the 2026-06-15 count, about 15% of shares outstanding (7.2 days of typical volume to cover).
Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.
HOG has cut its share count 28.4% over the past five years, spending $1.60B on repurchases. It pays a dividend, and has paid one every year in our records (18 and counting), raised 5 years straight; the current rate is $0.72 a share annually. Cash returned over the past three years: $247.27M in dividends and $1.09B in repurchases.
Share counts are split-adjusted; repurchase totals are gross of share issuance. Nothing here is investment advice.
Open-market insider buys at HOG over the trailing three years: 2023: 1 buy totaling $50k; 2025: 1 buy totaling $50k; 2026: 3 buys totaling $412k. 19 officers and directors are on file.
Code P open-market purchases from SEC Form 4 filings, non-derivative, excluding scheduled 10b5-1 plans. Nothing here is investment advice.
HOG's recent reports: the day-one move, then what the following quarter actually did.
| report | day one | next quarter |
|---|---|---|
| 2023-08-10 | +2.8% | -15.7% |
| 2023-11-09 | -9.2% | +27.7% |
| 2024-02-24 | +6.7% | -5.4% |
| 2024-05-07 | -11.9% | -10.8% |
Day-one is the close-to-close move around the filing. Nothing here is investment advice.
HOG's latest 8-K filings: 2026-06-26 (items 5.02); 2026-05-28 (items 5.02, 5.07); 2026-05-05 (items 2.02, 9.01); 2026-03-06 (items 8.01); 2026-02-10 (items 2.02, 5.02, 9.01).
Item codes are the SEC's own classification of what each report discloses. Nothing here is investment advice.
Last analyzed: June 27, 2026
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For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.