ALASKA AIR GROUP, INC.
ALASKA AIR GROUP, INC. (ALK) has a dated report snapshot, but its current priced-in claim is temporarily suppressed because the live engine record is unavailable or has changed.
• Alaska Air Group is now a two-brand airline after folding in Hawaiian, and the loyalty franchise is the quiet engine: members earn points through travel and co-branded credit-card spend, building a large deferred-revenue liability that converts to high-margin cash regardless of how any single flight prices. • The biggest near-term risk is fuel, and it is acute enough that the company suspended its full-year 2026 earnings guidance after a Q1 GAAP loss of $193 million, with high fixed costs mean
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436 institutional managers reported holding ALK in 13F filings for the quarter ended 2026-03-31. Together they hold about 90% of the company; the top 10 hold 49%. 76 opened new positions that quarter. Held by BlackRock, Vanguard Group, Dimensional Fund Advisors, among others. On the short side, 12.4M shares were sold short as of the 2026-06-15 count, about 11% of shares outstanding (3.5 days of typical volume to cover).
Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.
ALK has cut its share count 8.5% over the past five years, spending $1.21B on repurchases. It pays no dividend. Cash returned over the past three years: $1.16B in repurchases.
Share counts are split-adjusted; repurchase totals are gross of share issuance. Nothing here is investment advice.
Open-market insider buys at ALK over the trailing three years: 2023: 1 buy totaling $2k. 19 officers and directors are on file.
Code P open-market purchases from SEC Form 4 filings, non-derivative, excluding scheduled 10b5-1 plans. Nothing here is investment advice.
ALK's recent reports: the day-one move, then what the following quarter actually did.
| report | day one | next quarter |
|---|---|---|
| 2023-08-03 | -10.3% | -23.8% |
| 2023-11-03 | -2.0% | +13.1% |
| 2024-02-15 | +1.4% | +17.7% |
| 2024-05-04 | +5.4% | -10.2% |
Day-one is the close-to-close move around the filing. Nothing here is investment advice.
ALK's latest 8-K filings: 2026-06-17 (items 5.02, 7.01, 9.01); 2026-06-03 (items 5.02, 7.01, 9.01); 2026-05-14 (items 5.07); 2026-05-12 (items 1.01, 2.03); 2026-05-07 (items 8.01, 9.01).
Item codes are the SEC's own classification of what each report discloses. Nothing here is investment advice.
Last analyzed: June 27, 2026
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