boothcheck doesn't label ULTA overvalued or undervalued, and it doesn't publish a fair value. It shows what the price assumes instead. At today's price, ULTA is priced for growth of +2.0%, and an operating margin near 2.6% versus the 12.9% it earns today. The price is justified by relative-multiple and growth-DCF; asset-based/earnings-power land below the price. The more the price assumes beyond what Ulta Beauty, Inc. has actually delivered, the more has to go right to justify it. Whether that bar is too high is your call, and the full bull and bear cases are in the report.
Derived from Ulta Beauty, Inc.'s SEC EDGAR filings via a reverse-DCF inversion. Last analyzed June 28, 2026.
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