PRUDENTIAL FINANCIAL INC vs SUN LIFE FINANCIAL INC, two Insurance stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Two life insurers, both living on the spread from long-duration float. Sun Life carries the higher return on equity, 14.84% against Prudential Financial's 10.72%, and the higher net margin, 9.03% versus 5.52%, both books thin by the nature of life accounting. Prudential Financial trades much cheaper on book, 1.17 times against Sun Life's 2.34, and cheaper on earnings, 11.15 times versus 17.18. Sun Life is the larger house at $43.9B against $37.8B. Prudential Financial runs debt at 0.61 and pays a 4.99% dividend; Sun Life's yield is not listed here, so on cash return the picture is only half drawn.
Comparison updated 2026-07-11.
| Metric | PRU | SLF |
|---|---|---|
| Price | $115.37 | $79.94 |
| Market cap | $40.3B | $45.0B |
| Sector | Financial Services | Financial Services |
| Stage | Mature | Growth |
| P/E | 11.9 | 17.6 |
| P/B | 1.25 | 2.40 |
| P/S | 0.64 | 1.46 |
| EV/EBITDA | 309.1 | — |
| Revenue growth | +6.1% | +18.1% |
| Net margin | 5.5% | 9.0% |
| Return on equity | 10.7% | 14.8% |
| Return on assets | 0.5% | 0.9% |
| Dividend yield | 4.7% | — |
| Debt / equity | 0.61 | 0.00 |
| Piotroski F (quality) | 8 / 9 | 8 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.