COCA COLA CO vs PROCTER & GAMBLE CO. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Coca-Cola carries essentially no debt, a 0.01 debt-to-equity ratio, and still earns 38% on equity, which is the rare case where a high return reflects the business rather than a thinned-out equity base. Procter & Gamble runs the more ordinary structure, 0.68 debt-to-equity and a current ratio below one at 0.73, meaning short-term liabilities exceed short-term assets, the normal footing for a steady consumer-staples cash machine. Their profitability lands close, a 28% net margin for Coke against 19% for P&G, and their returns on assets are nearly identical near 13%. P&G actually converts a bit more price into free cash, a 4.2% yield to Coke's 3.5%, and pays the slightly larger dividend at 2.7% versus 2.5%. The cleaner balance sheet belongs to Coke; the richer cash yield belongs to the soap-and-razors maker, and the market splits the difference by pricing Coke a few turns higher on earnings.
Comparison updated 2026-06-15.
| Metric | KO | PG |
|---|---|---|
| Price | $83.48 | $147.02 |
| Market cap | $360.1B | $355.3B |
| Sector | Food & Beverage | Household Products |
| Stage | Mature | Mature |
| Implied growth (priced in) | +8.3% | +0.1% |
| P/E | 26.3 | 21.5 |
| P/B | 10.08 | 6.49 |
| P/S | 7.31 | 4.10 |
| EV/EBITDA | 22.5 | 16.9 |
| Revenue growth | +5.2% | +3.4% |
| Gross margin | 63.0% | — |
| Operating margin | 35.0% | 21.6% |
| Net margin | 27.8% | 19.2% |
| Return on equity | 38.3% | 30.4% |
| Return on assets | 13.2% | 12.9% |
| Return on invested capital | 34.6% | 17.4% |
| FCF yield | 3.5% | 4.2% |
| Dividend yield | 2.4% | 2.8% |
| Debt / equity | 0.01 | 0.68 |
| Current ratio | 1.36 | 0.73 |
| Altman Z (solvency) | 7.81 | 5.07 |
| Piotroski F (quality) | 7 / 9 | 7 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.