HERC HOLDINGS INC. vs WILLSCOT HOLDINGS CORPORATION, two Equipment Rental stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Herc rents construction equipment; WillScot rents modular offices and portable storage. Herc landed near breakeven this year, a negative 0.26% return on equity, while WillScot fell further into a reported loss after charges, a negative 2.99% net margin and a negative 7.8% return. Neither shows a usable earnings multiple. The market values them very differently on book, WillScot at 6.02 times against Herc's 2.66. Both carry heavy debt, WillScot at 4 turns and Herc at 4.19. Herc converts more cash, a 20.36% free-cash yield to WillScot's 13.79%, and pays a 1.85% dividend. Their caps sit close, $5.0B and $5.2B.
Comparison updated 2026-07-11.
| Metric | HRI | WSC |
|---|---|---|
| Price | $149.31 | $26.21 |
| Market cap | $5.0B | $4.8B |
| Sector | Equipment Rental | Equipment Rental |
| Stage | Growth | Mature |
| P/B | 2.62 | 5.46 |
| P/S | 1.07 | 2.09 |
| EV/EBITDA | — | 32.2 |
| Revenue growth | +28.2% | -4.1% |
| Gross margin | — | 52.1% |
| Operating margin | — | 17.6% |
| Net margin | -0.1% | -3.0% |
| Return on equity | -0.3% | -7.8% |
| Return on assets | -0.0% | -1.2% |
| Return on invested capital | — | 2.9% |
| FCF yield | 20.6% | 15.2% |
| Dividend yield | 1.9% | — |
| Debt / equity | 4.19 | 4.00 |
| Current ratio | 1.46 | 0.79 |
| Altman Z (solvency) | 0.68 | 0.81 |
| Piotroski F (quality) | 5 / 9 | 6 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.