Fortune Brands Innovations, Inc. vs WEST FRASER TIMBER CO. LTD., two Forest Products stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Fortune Brands makes water, outdoor, and security products, a branded business earning 11.52% on equity at a 6.12% net margin, though it carries 1.15 debt to equity. West Fraser Timber makes lumber and OSB, and through the current downturn it is losing money, trading at 0.94 times book, below its asset value. Fortune Brands trades at 2.34 times book and generates positive free cash of 6.15%, where West Fraser burns cash this cycle. The contrast is branded steadiness against raw commodity swing. Fortune Brands pays a 2.2% dividend. West Fraser at $5.5B matches Fortune Brands at $5.5B in size exactly, but not in whether it earns today.
Comparison updated 2026-07-11.
| Metric | FBIN | WFG |
|---|---|---|
| Price | $51.60 | $67.12 |
| Market cap | $6.2B | $5.3B |
| Sector | Forest Products | Forest Products |
| Stage | Mature | Mature |
| Implied growth (priced in) | +17.0% | — |
| P/E | 22.9 | — |
| P/B | 2.63 | 0.91 |
| P/S | 1.40 | 0.97 |
| EV/EBITDA | 17.3 | — |
| Revenue growth | -2.0% | -14.3% |
| Operating margin | 6.0% | -21.7% |
| Net margin | 6.1% | -17.1% |
| Return on equity | 11.5% | -16.0% |
| Return on assets | 4.2% | -12.3% |
| Return on invested capital | 6.8% | -16.0% |
| FCF yield | 5.5% | -5.9% |
| Dividend yield | 2.0% | — |
| Debt / equity | 1.15 | 0.00 |
| Current ratio | 2.13 | 2.13 |
| Altman Z (solvency) | 2.47 | 2.78 |
| Piotroski F (quality) | 4 / 9 | 6 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.