BROWN & BROWN, INC. vs WILLIS TOWERS WATSON PLC, two Insurance Brokers stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Brown & Brown and Willis Towers Watson both live on brokerage fees, and their margins sit close, 17.96% and 16.84%. Willis pulls ahead on return on equity, 20.68% against 9.11%, and on free-cash yield only slightly trails, 6.15% versus 6.59%. On price Brown is the plainer name: 20.93 times earnings and 1.72 times book, against Willis at 15.59 and 3.16. Debt runs a little lighter at Brown, 0.72 to 0.78. Willis is the larger firm at $25.5B to Brown's $21.7B, and pays more in dividends, 1.39% against 0.96%. Two mid-sized brokers, one leaning on returns, the other on a low book multiple.
Comparison updated 2026-07-11.
| Metric | BRO | WTW |
|---|---|---|
| Price | $67.63 | $289.63 |
| Market cap | $22.8B | $27.8B |
| Sector | Financial Services | Financial Services |
| Stage | Growth | Mature |
| P/E | 22.0 | 17.0 |
| P/B | 1.81 | 3.45 |
| P/S | 3.56 | 2.81 |
| EV/EBITDA | 505.7 | 14.0 |
| Revenue growth | +28.9% | +1.3% |
| Operating margin | — | 18.6% |
| Net margin | 18.0% | 16.8% |
| Return on equity | 9.1% | 20.7% |
| Return on assets | 3.9% | 5.6% |
| Dividend yield | 0.9% | 1.3% |
| Debt / equity | 0.72 | 0.78 |
| Current ratio | 1.02 | 1.19 |
| Piotroski F (quality) | 6 / 9 | 4 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.